Media Planning and Buying

Media Planning and Buying is the process of selecting the marketing channels and tactics for advertising a particular message to audiences

  • What This Microlesson is About:

    Learn how to build a media plan from scratch to expand your advertising efforts more effectively. We will teach you the basics of different media buy types and how they can be important to your business.

  • Why Take This Microlesson:

    Are you interested in expanding your career into Media Planning and Buying? Take this course to learn some of the key fundamentals to kick-start your career.

What You Get

  • Access to this free video lesson

  • Learning IQ free membership

  • Access to all free micro lessons

Course curriculum

  • 1

    Media Planning & Buying

    • Media Planning & Buying