Marketing Attribution

Marketing Attribution is the analytics process in determining the marketing channels and tactics are driving the primary KPI (usually sales or conversions)

  • What This Microlesson is About:

    Learn some of the fundamental principles of Marketing Attribution and how they are applied in the advertising industry today.

  • Why Take This Microlesson:

    Are you looking to better understand the investments you are making across different media channels such as Paid Search, Display, Video, and Social? We will introduce you to how you can better understand those different channels with Marketing Attribution solutions.

What You Get

  • Access to this free video lesson

  • Learning IQ free membership

  • Access to all free micro lessons

Course curriculum

  • 1

    Marketing Attribution

    • Marketing Attribution