Lead Generation

Lead generation in marketing is the initiation of consumer interest in a business. Leads can be generated through multiple digital marketing tactics and are used for list building, sales outreach, and email marketing.

  • What This Microlesson is About:

    Learn about the different types of Lead Generation campaigns you can run to grow your business - from content marketing to organic social to email marketing and events. We will explain ways you can acquire new leads and how to nurture these leads once generated.

  • Why Take This Microlesson:

    Are you looking for new customers but don't know where to find them? We will teach you different digital marketing tactics that generate leads for your business to help build your pipeline.

What You Get

  • Access to this free video lesson

  • Learning IQ free membership

  • Access to all free micro lessons

Course curriculum

  • 1

    Lead Generation

    • Lead Generation