What is Keyword Research?

Practical training on what keyword research is, why it's important, how to do it, and build your findings into a content strategy.

  • What The Course Is About:

    In this course you will continue your SEO growth by learning about keyword research, an essential element of SEO and any content strategy.

  • Why Take The Course:

    Take this course to learn how to do keyword research by using the right data sources and tools. We'll also teach how to methodologically use keyword research to inform and build out a data and performance-driven content strategy.

What You Get

  • Practical keywords research training

  • Access to video content

  • Free downloadable files

Course curriculum

  • 1

    Course Downloads

    • Course Downloads

  • 2

    Course Introduction

    • Course Introduction

  • 3

    Understanding Keywords

    • What You Will Learn

    • Why Keyword Research is Important

    • Different Types of Keywords

    • How to Inflate Keyword Search Volume

    • Summary

    • Quiz

  • 4

    Keyword Data Sources

    • What You Will Learn

    • What is Semantic Search

    • Keyword Research Criteria

    • How Keyword Research Has Evolved

    • Summary

    • Quiz

  • 5

    Keyword Tools

    • What You Will Learn

    • Keyword Research Criteria

    • How to Use Google Keyword Planner

    • How to Use Keywords Everywhere

    • How to Use SEMRUSH

    • How to Use Answer the Public

    • How to Put It All Together

    • Summary

    • Quiz

  • 6

    Additional Data Sources

    • What You Will Learn

    • Other Important Data Sources

    • How to Put It All Together

    • Summary

    • Quiz

  • 7

    Content Development Framework

    • What You Will Learn

    • Five Types of Data for Keyword Research

    • How to do a Keyword Benchmark Report

    • How to Develop Content Themes

    • How to Score Content

    • How to Set Content Pillar Goals

    • How to Create a Content Calendar

    • How to Optimize and Link to Internal Content

    • Summary

    • Quiz


Lavall Chichester

Senior Instructor


  • What is Growth Skills?

    Growth Skills is a social learning platform that teaches digital marketing skills to help you grow your career or business. Digital marketing is our craft and we give our Apprentices the ability to earn while they learn.

  • How can I earn while I learn?

    There are three ways you can earn while you learn. 1. Apprenticeship: Unlock the Apprenticeship badge to become eligible for paid projects. 2. Job Placement: If you do well on the courses and pass our interview, we will help you find a job. 3. Earn Points: Earn points that you can use to pay for one off courses, resume help, tools and real world items.

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