What is an SEO audit?

Once you've familiarized yourself with SEO 101, the most natual text step is learning how to do an SEO audit. You will identify key optimization opportunities across on-page, off-page, technical SEO, and conversion rate optimization.

  • What The Course Is About:

    The full SEO audit is at the heart of any consistent SEO strategy. In this course, we'll teach you all the elements that go into putting it together. Including, how to work with different SEO tools and software, how to summarize your findings, and present them in a cohesive, professional manner.

  • Why Take The Course:

    Take this course to put your SEO skills in action. Learn how to identify opportunities for organic growth in a systematic way. You will be working with different technical tools and software, learning how to read SEO data, how to display your findings, and how to continuously manage an SEO project post-audit completion.

What You Get

  • SEO audit methodology

  • SEO software training

  • Free downloadable templates

Course curriculum

  • 1

    Course Downloads

    • Course Downloads

  • 2

    Course Introduction

    • Course Introduction

  • 3

    Understanding SEO

    • What You Will Learn

    • Search as a Human Behavior

    • How Search Works

    • Things to Optimize on a Website

    • Summary

    • Quiz

  • 4

    How to use an SEO Audit Scorecard

    • What You Will Learn

    • SEO Scorecard Framework

    • The SEO Mini-Audit

    • The Completed SEO Scorecard

    • Free and Paid Audit Tools

    • Summary

    • Quiz

  • 5

    How to do an On-Page SEO Audit

    • How to do an On-Page SEO Audit

    • Quiz

  • 6

    How to do a Content Audit

    • How to do a Content Audit

    • Summary

    • Quiz

  • 7

    How to do an Off-Page SEO Audit

    • How to do an Off-Page SEO Audit

    • Summary

    • Quiz

  • 8

    How to do a Conversion Audit

    • How to do a Conversion Audit

    • Summary

    • Quiz

  • 9

    How to Display Audit Findings

    • What You Will Learn

    • What the Final Audit Should Look Like

    • How to Display Your Findings

    • Summary

    • Quiz

  • 10

    How to use the SEO Project Management Sheet

    • SEO Project Management Sheet

    • Summary

    • Quiz

The Instructor

Lavall Chichester

Senior Instructor


  • What is Growth Skills?

    Growth Skills is a social learning platform that teaches digital marketing skills to help you grow your career or business. Digital marketing is our craft and we give our Apprentices the ability to earn while they learn.

  • How can I earn while I learn?

    There are three ways you can earn while you learn. 1. Apprenticeship: Unlock the Apprenticeship badge to become eligible for paid projects. 2. Job Placement: If you do well on the courses and pass our interview, we will help you find a job. 3. Earn Points: Earn points that you can use to pay for one off courses, resume help, tools and real world items.

  • Why does Growth Skills cost more than other sites like Lynda?

    Growth Skills focuses on helping you learn deep digital skills to grow your career and business. This means we take the time to cover topics in more detail and work with best in-class instructors. We also offer mentorship to our members and connect you with a community of people who care about digital marketing as a craft and not just a means to a paycheck.