SEO 101

Search engine optimization, also known as SEO or organic search, is key marketing acquisition channel. Learning the fundamentals will help you drive more traffic to your website and keywords you rank for.

  • What is the course about?

    In this course you will learn foundational search engine optimization skills. We go over the importance of SEO and its place in digital marketing, then jump into the 4 main focus areas - on-page, content, off-page SEO, and conversion optimization. At the end of this course, you will know how to fully evaluate, and optimize a website for organic search.

  • Why take the course?

    Take this course to accelerate your career in digital marketing, understand how discoverability on the Internet works, and how you can use it to your advantage when managing a website.

What You Get

  • Fundamental SEO knowledge

  • Integrated search training

  • Free downloadable templates and materials

Course curriculum

  • 1

    Course Introduction

    • Course Introduction

  • 2

    What is Email Marketing?

    • What is Email Marketing?

  • 3

    How to Get Started with Email Marketing

    • How to Get Started

    • Questions to Consider

  • 4

    How to Choose the Right Email Tool

    • How to Choose an ESP

    • Factors to Consider

  • 5

    How to Avoid the Spam Filter

    • Avoid the Spam Filter

    • Algorithms

    • Tips to Avoid Spam

  • 6

    How to Stand Out in the Inbox

    • How to Stand Out

    • Tips for Increasing Opens

    • Email Subject Examples

    • Simple and Engaging Content

    • Stats on Standing Out

    • Tips for Increasing Clicks and Responses

    • Email Example

    • Finding Examples and Inspiration

  • 7

    How to Benchmark Emails for Success

    • Benchmarking

    • Engagement and Conversions

    • Metrics to Watch

  • 8

    Lesson Recap

    • Recap

The Instructor

Lavall Chichester

Senior Instructor